Our Inspiration.
House of Bluff is more than fashion — it’s a philosophy stitched from the art of poker and the mindset of self-mastery. Life doesn’t deal perfect hands, but what matters is how you play them. Every piece we create is a reflection of that truth — a quiet reminder that growth comes from decisions, not luck. This isn’t about competing with others. It’s about knowing when to fold, when to risk it all, and learning who you are in the process. In the darkest moments, style becomes your armor, and choices become your legacy. Because in the end, the real game is played within.
"Every hand is a story. Every move has meaning."
"It’s never been about the game — it’s about uncovering who you really are and evolving into who you’re meant to be."
♦️ The Bluff Within.
They say life is a game of poker. Not because of the cards, but because of the silence between the deals. The tension in decisions. The art of pretending you’re fine when your hands are shaking.
At the start, you’re dealt what you’re given — family, background, struggle. Some hands look strong. Others feel like dead ends. You watch others win with ease while you fold again and again, wondering if the game is rigged. But over time, you learn:It’s not the hand.
It’s the way you play.You begin to read patterns — not just on the table, but in yourself. Your fears. Your impulses. Your habits. You realize bluffing isn’t about lying to others — it’s about believing in the version of you that hasn’t shown up yet. Every misstep becomes a lesson. Every loss, a new tool.You stop chasing luck.
You start trusting your instincts.
You grow.Then one day, it hits you: You’re no longer playing to win. You’re playing to evolve.Poker, like life, was never about the chips or the final table. It was about the person you become between the hands — calm in chaos, clear under pressure, honest with yourself even when the stakes are high.And so you sit, steady.
No fear. No ego. No need to prove.
Just you.
Learning. Choosing. Becoming.
#Poker teaches us more than cards. It teaches us life.
The Four Archetypes.
♣
Clubs - the reader
“Eyes never lie. Energy never lies.”
Your power is in intuition. You don’t just play cards — you play people. The Queen of Clubs is for the reader at the table, the empath with edge. You don’t bluff with words, you bluff with presence.
This is for the intuitive players, the silent queens and kings who sense shifts before they happen. In life and poker, you don’t need to be loud — you just need to know.
♠
Spades. - the assassin.
"Cold precision. Always ahead.."
The Ace of Spades is worn by the ones who master silence, observe everything, and strike with precision. You’re not just a player. You’re a strategist who sees through the noise and chooses power over popularity.
This hoodie is for those who lead without noise. Who trust the process. Who understand that poker — and life — isn’t about every hand, but every decision.
♥
Heart - the warrior.
“Loyal, brave, driven by purpose.”
The King of Hearts plays with passion. A warrior of purpose. Whether it’s family, freedom, or self-mastery — you play for more than money. You’ve taken hits, played through pain, but you’re still here. And you’re better than ever. Wear this if you lead with heart. If you've been counted out but kept showing up. If life dealt you bad hands, but you turned them into power plays.
♦
Diamond - the grinder.
“You built your stack. No one gave it to you.”
You’re not the loudest, but you’re the last one standing. The Ten of Diamonds is for the grinders, the ones who’ve turned losing into learning, and built their skill in silence. You don’t just play — you earn every chip.
This is your badge if you believe in the long game. If you’re up at 3am studying hands, not flexing wins. You don’t chase glory. You build it — one decision at a time.
♣
Queen of Clubs.
“Eyes never lie. Energy never lies.”
Your power is in intuition. You don’t just play cards — you play people. The Queen of Clubs is for the reader at the table, the empath with edge. You don’t bluff with words, you bluff with presence.
This is for the intuitive players, the silent queens and kings who sense shifts before they happen. In life and poker, you don’t need to be loud — you just need to know.
Ace of Spades.
"Cold precision. Always ahead.."
The Ace of Spades is worn by the ones who master silence, observe everything, and strike with precision. You’re not just a player. You’re a strategist who sees through the noise and chooses power over popularity.
This hoodie is for those who lead without noise. Who trust the process. Who understand that poker — and life — isn’t about every hand, but every decision.
♥
King of Heart.
“Loyal, brave, driven by purpose.”
The King of Hearts plays with passion. A warrior of purpose. Whether it’s family, freedom, or self-mastery — you play for more than money. You’ve taken hits, played through pain, but you’re still here. And you’re better than ever. Wear this if you lead with heart. If you've been counted out but kept showing up. If life dealt you bad hands, but you turned them into power plays.
♦
Ten of Diamond.
“You built your stack. No one gave it to you.”
You’re not the loudest, but you’re the last one standing. The Ten of Diamonds is for the grinders, the ones who’ve turned losing into learning, and built their skill in silence. You don’t just play — you earn every chip.
This is your badge if you believe in the long game. If you’re up at 3am studying hands, not flexing wins. You don’t chase glory. You build it — one decision at a time.
Special Drops.
COMING SOON.
#Limited Edition.
🃏 The Joker - the wild card.
“You don’t follow rules. You write your own.”
Unpredictable. Unreadable. You’re the one nobody wants to sit across from. The Joker represents chaos, mastery, and fun — the wild card who doesn’t just play the game, but bends it. You make people uncomfortable because you can’t be figured out. This is for the players who rewrite the script. Who don’t ask for permission. Who turn every hand into a moment. You're not a follower — you’re a force.
COMING SOON.
#Limited Edition.
🏆 Final table club - the choosen one.
“Few arrive. Fewer stay.”
This isn’t for everyone. The Final Table Club is earned, not given. It’s for those who’ve battled through variance, heartbreak, and pressure — and came out calm, sharp, and unshakable. It’s not luck that got you here. It’s mindset. This is for the rare few who kept rising while others tilted. Who walk into the final table not as guests — but as destiny. If you know, you know.
What we’re made of.
This is more than a brand.
This is a mindset. A mirror. A move.
At House of Bluff, we believe life is a game of decisions — not luck. Like poker, it’s not about the cards you’re dealt, but how you choose to play them. Every moment is a bluff, a reveal, a risk… and a chance to grow.We were born from the table — the late nights, the near-wins, the lessons learned after every fold. But our story doesn’t end there. We created this brand for those who see beyond fashion. For the expressive players, the silent strategists, the confident risk-takers — who understand that every decision reflects identity.Our collections aren’t just clothing drops.
They’re archetypes of real players:
• Spades – the bold thinkers
• Clubs – the silent tacticians
• Hearts – the fearless believers
• Diamonds – the disciplined builders
• Joker – the rulebreakers
• Final Table Club – the elite few who survive the chaosWelcome to the House of Bluff.
Where we don’t just wear what we are — we own it.
The vision.
To build a global movement of thinkers and creators who treat life like the table — full of decisions, strategy, and personal evolution.
#We don’t just sell clothes. We reflect your mindset, your strategy, your struggle, and your growth.
The mission.
To inspire a new generation of players to think deeper, play sharper, and wear who they are — without saying a word.
#Each piece is a statement of who you are, not what you wear.
We craft collections based on archetypes — Spades, Clubs, Hearts, Diamonds, Joker, Final Table — each representing a mindset and emotional story.
If you’ve ever played a hand that changed you,
If you’ve ever bluffed with nothing but confidence,
If you’ve ever lost, learned, and played again —
You are one of us.
Shipping and Refund Policy
At House of Bluff, we operate on a pre-order model to reduce waste and keep production personal.1. Shipping Regions:
We currently ship within Australia, with plans to expand globally.2. Shipping Times
Pre-Order Production: 2–3 weeks
Shipping Time (Domestic): 3–7 business days
You'll receive a tracking number once your order is dispatched.3. Shipping Rates
Standard Shipping (AUS): $9.95 AUD flat rate
FREE Shipping for all orders over $150 AUDRefund Policy.1. Our Promise
Each piece is made with intention. But if something isn't right, we’ll fix it.2. Returns & Exchanges
We accept returns for:
- Incorrect items received
- Faulty or damaged products
- Wrong size exchanges (unused items only)
- Return Period: Within 14 days of delivery
- Condition: Must be unworn, unwashed, with original tags and packaging.3. Non-Returnable:
Sale items
Limited edition drops (e.g. Joker, Final Table Club)
Change-of-mind purchases (as all items are made to order)Refunds
Refunds will be processed once we receive and inspect the item. Funds typically return to your original payment method within 5–10 business days.Questions?
Email: [email protected]
CONTACTGENERAL INQUIRIES
[email protected]DOMESTIC RETURNS
RETURNS.BLOF.COM.AUINTERNATIONAL RETURNS
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